Driving Peak Season Performance for an Alcoholic Drinks Brand on Amazon
Record-breaking month with controlled ACOS
%
Sales Growth During Festive Season
Overview
An alcoholic beverage brand partnered with us to maximize performance during the festive season – a period known for high intent and strong category competition. The brand’s primary objective was to capture seasonal demand, improve visibility, and drive sales from new customers, all while maintaining advertising efficiency.
Challenge
1.
Scaling ad performance during a seasonal surge without overspending
.2
Managing cost control in a highly competitive, promotion-heavy category
3.
Attracting new-to-brand customers while driving high conversion rates
.4
Maximizing visibility during a short, high-impact window
Our Strategy
Intent-Led Targeting for Non-Brand and Competitor Terms
We designed campaigns targeting non-branded keywords and competitor product placements to increase reach and attract new shoppers.
Controlled ACOS Scaling
Purposefully allowed a 10% higher ACOS during the festive window to enable volume growth while maintaining profitability thresholds.
New Customer Acquisition Focus
Prioritized top-of-funnel targeting with creative messaging tailored to gifting and seasonal relevance.
Real-Time Monitoring and Optimization
Monitored spend, conversion rates, and ROAS daily to ensure budgets were allocated toward high-performing segments during peak hours.
Results
171% month-over-month sales growth during the festive season
ACOS rose only 8%, despite aggressive scaling
Ad-attributed revenue more than doubled, contributing significantly to total monthly sales
Brand recorded its best-ever month on Amazon, with the top product ranked #3 in its category
Conclusion
With a clear focus on scaling intelligently during a high-stakes retail period, we helped the brand unlock record-breaking performance while keeping advertising efficiency intact. The campaign proved that even in a crowded seasonal market, targeted keyword strategy and ACOS-managed bidding can drive both scale and profitability — especially when the goal is new customer acquisition.