Boosting YoY Growth for a Sports Healthcare Business on Amazon

Doubled ad revenue and improved TACOS

%

YoY Growth on Amazon UK

Overview

A sports healthcare brand operating across multiple sub-brands partnered with us to improve performance and efficiency on Amazon. With an expanding catalog of over 60 ASINs, the brand needed to increase sales, optimize advertising, and unlock potential from underperforming products – all while maintaining visibility for its top sellers.

Challenge

1.

Managing and scaling over 60 ASINs across three sub-brands

.2

Maintaining visibility for top-performing products in a competitive fitness and healthcare category

3.

Identifying and improving underperforming ASINs to reduce inefficiency

.4

  • Achieving profitable year-over-year growth across the account without increasing TACOS

Our Strategy

Comprehensive ASIN Audit

Conducted a full performance audit across the catalog to identify optimization opportunities and segment ASINs by performance potential.

Keyword Allocation by Product Tier

Focused high-performing ASINs on main brand and high-traffic keywords to ensure steady visibility; lower-performing ASINs received dedicated budgets and targeting to boost their reach.

Bid Optimization by Performance Level

Increased bids on products with growth potential while maintaining cost controls on top performers to avoid overspend.

Balanced Campaign Strategy

Combined growth-focused targeting with cost efficiency to ensure account-wide uplift without compromising profitability.

Results (Year-on-year)

126% year-over-year increase in total revenue

Ad revenue more than doubled, supported by refined budget allocation

TACOS improved despite significantly higher revenue, with a strong contribution from organic sales (up to 53%)

Lower-performing ASINs saw uplift, helping expand beyond the original hero products

Conclusion

By segmenting product types and matching them to keyword strategy and bid behavior, we helped this multi-brand account scale efficiently. A strategic balance between protecting top performers and boosting underperformers led to over 100% growth year-over-year — without a dramatic rise in advertising costs. The result was improved overall account health and stronger market competitiveness.